What is Performance DNA?
Much like any living organism, organizations have blueprints or codes...
A few weeks ago I shared my thoughts on an article in CLO magazine, and then I asked the following question – “Who owns your development?” In an effort to help people take control of their own performance and look at what they do on the job differently, I am going to begin a series on—What did you produce today? I am hoping that this inspires discussion, collaboration, and perhaps transformative thought for our blog readers on the topics of performance and performance management.
To begin our journey on transforming the way we look at performance, I challenge you first to reflect back on your day. Ask yourself “What did I do today AND what did I produce?” Looking at both what you did and what the end result of that activity was, are critical things to understand in order to help transform your view on performance. Why you ask? Well, when we look at what we did, and what those activities and tasks produce, we define the outcomes of value that we as employees create that add value to our organization. Defining the outcomes you produce, and regularly evaluating how well you are producing/have produced those outcomes is, in my opinion, a perfect way for individuals to look at and assess their own progress, performance, and ultimately take control of their own development.
Defining outcomes is simple. Outcomes are the output or end result of a set of actions by a performer that is directly linked to producing a desired business result. Or said in more simple terms, outcomes are the artifacts or products we each produce on the job. They are the tangible things that exist at the end of the day when we turn the lights off in the office and shut down the computer. In our experience at Beacon, any job can be defined by 5-9 outcomes. So you may be saying—only 5-9 outcomes! Yes, only 5-9 outcomes! This doesn’t mean you must produce only 5-9 things in your job in a given year; this means that there are 5-9 critical things that you likely produce in your job on a regular basis that adds value to your organization’s bottom line results and success.
To illustrate what I mean by outcomes, let’s take a look at a few familiar job roles and the outcomes they need to produce in order to be successful.
A successful trustworthy physician is one that produces outcomes like:
For all of us that fly often, we hope and trust that the pilots flying the planes are able to produce outcomes like:
Lastly, let’s look at an executive chef. To be successful in a role as an executive chef, they likely need to produce outcomes such as:
Our society defines the success of many important roles like: physicians, police officers, and government officials. These are just a few examples of roles in which we are used to recognizing and defining their success in terms of outcomes. I must note that all of the outcomes listed above have not been identified using our formal Performance DNA™ (PDNA) process, but my own interpretation of what success looks like in each role. I’m certainly open to discussion on what makes each successful! I have illustrated these examples to get you thinking about how to recognize and define the outcomes you produce; because any job, including yours, can be defined by outcomes.
So with that said, what did you produce today, or what did you make progress toward producing? I myself made progress toward producing a client solution in alignment with our PDNA philosophy, as well as a published blog post!
I get excited about outcomes and defining them, especially in the context of helping people develop. Please reach out to me for help in defining your outcomes, and of course share what you produced today!